Job offer: Creative & Branding Officer

We are now looking for qualified candidates to fulfill the positions below:

Report to: Marketing & Communications Manager

Job overviews

The Creative and Branding Officer is responsible for executing the overall creative vision and strategy for the marketing and communications department. This role encompasses creation of compelling marketing contents both prints & digital, contents for other marketing campaigns, and branding.

Duties

• Creative contents:
• Execute the creative process from concept development to final execution.
• Work with copywriters/social media team, and other creative team members to produce high-quality creative assets.
• Develop creative briefs and provide clear direction for designers
• Ensure all creative deliverables align with the brand identity and messaging of AUPP
• Marketing production management
• Be responsible for taking photos and video for all AUPP events and requested events.
• Assist Marcomms manager in producing video content’s strategic plan
• Develop creative concepts, storyboards, and scripts for video projects
• Work closely with digital & social media team to understand project goals, brief of video concepts, target audience, and desired video style.
• Set up camera equipment, lighting, sound gear & decorations to make sure that good quality photos and videos.
• Produce high quality motion graphics for social media and advertising purposes.
• Ensure all equipment/camera is in good working order and troubleshoot any technical problems
• Maintain a high level of organization and meet deadlines
• Work closely with and coach student employees on video creative concepts and video production, to be involved and support photo & video projects
• Analyze video performance metrics and suggest improvements for future projects
• Stay up-to-date on the latest video production trends and technologies
• Working closely with IT team to oversee web design UX/UI and recommend to them
• Brand Strategy and Development:
• Develop and maintain a strong brand identity and positioning aligned with the company's mission and values.
• Conduct market research and competitor analysis to inform brand strategy.
• Develop and implement brand guidelines and standards.
• Ensure brand consistency across all marketing channels and touchpoints.
• Other tasks assigned by supervisors

Requirements

• Bachelor’s degree in marketing, design, or a related field.
• 0-2 years of experience in creative work or branding
• Proven track record of developing and executing successful branding
• Strong understanding of design principles and visual communications.
• Good project management and organizational skills.
• Ability to work effectively under pressure and meet deadlines.
• Proficiency in design software (e.g., Adobe Creative Suite).
• Experience in the education sector is preferred.
• Knowledge of digital marketing and social media platforms.