Job offer: Digital Marketing Officer

AUPP Technology Center Co., Ltd. (“ATC”) is American University of Phnom Penh’s sister entity. ATC’s vision is to become the launchpad for Cambodia’s entrepreneurs and innovators in digital technology and be the platform for digital, sustainability leadership, and professional skills transformation for Cambodia. To fulfil the current’s need, ATC is looking to hire a Senior Education and Training Development to join the team.

Supervisor: General Manager of ATC

Description: AUPP Technology Center Co., Ltd. (“ATC”) is American University of Phnom Penh’s sister entity. ATC’s vision is to become the launchpad for Cambodia’s entrepreneurs and innovators in digital technology and be the platform for digital, sustainability leadership, and professional skills transformation for Cambodia. To fulfil the current’s need, ATC is looking to hire a Digital Marketing Officer to join the team to execute and oversee marketing related activities including but not limited to digital channels as well as physical outreaches. The candidate is expected to involve with all aspects of marketing, including push and pull marketing techniques, targeting consumers both directly and indirectly. He or she will use a variety of digital marketing methods to communicate with customers and promote sales and activities.

Duties

• Website: Managing our CMS; optimising SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear, and performance of content is measured against clear KPI’s.
• Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of ATC’s work.
• Social Media: Plan and produce a schedule of activity across Facebook, Twitter and YouTube and other platforms to expand our social media audience base.
• Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition you will maintain our presence on third party sites, keeping all messaging current.
• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.
• Print: To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organising occasional print adverts.
• Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.
• Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate
• Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Requirements

• Bachelor’s degree in business, marketing, or similar.
• 2 years’ work experience in digital marketing or any other related fields, advertising agency work experience is preferred.
• Strong verbal communication skills in both English and Khmer for articulating ideas to colleagues and clients.
• Excellent written communication skills in both English and Khmer for producing high quality copywriting content.
• Familiarity with design programs such as Canva and Adobe Photoshop.
• Attention to detail and accuracy.
• Ability to work independently and flexibly.
• Capacity to prioritize and work across multiple projects.
• Ability to work as part of a team.
• Organizational skills with the ability to deliver a high volume of quality work.
• Creative skills for contributing new and innovative ideas.
• Ability to work well under pressure and meet deadlines.
• Networking and analytical skills.
• Knowledge of existing and emerging social media platforms.
• Excellent IT skills.