Job offer: Marketing Manager

We are now looking for qualified candidate to fulfill the position below:

Duties

• Builds the strategy and drives the execution of product launches and partnerships, including pricing, packaging, and positioning
• Creates product positioning and messaging for online and digital marketing products, services, and solutions where applicable
• Works collaboratively across departments to ensure the implementation of integrated strategies
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on monthly, quarterly and annually
• Oversee and approve marketing material, from website banners to hard copy brochures and case study, social media and online ads
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust advertising campaigns.
• Implementing management system in place.
• Developing and implementing an effective sales strategy to drive sales.
• Collaborate with managers in preparing budgets and monitoring expenses

Requirements

• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends and social media).
• Facebook set up paid ads Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• BSc/MSc degree in Marketing or related field
• Detail oriented